(This is not a soap dish. It is fundamentally different. Fundamentally.)
Gooey, messy soap. On the sink counter, in the soap dish, on the shower bench... doesn't exist in the SoapStandle world. The goo forms when soap stays wet. The portion that doesn't dry turns to goo... it's slimy, gets on everything, and is hard to wipe off. But SoapStandle allows the soap to 'shed' water and dry, so the goo never develops. Avoiding the goo is important beyond that it’s messy – when goo develops soap deteriorates faster, and instead of cleaning it goes down the drain.
A simple, cool device that attaches to soap. No 'goo' forms, soap lasts significantly longer, the bar doesn't slip from your hand, and bar soap is friendlier to your skin and the planet.